SEO or Search Engine Optimization is a popular strategy for improving the rankings of a website on search engines such as Google so as to attract more natural traffic. It is a simple enough process and provides invaluable results for your ROI if done correctly. Once your website starts ranking well in search engine result pages (SERPs), you can be sure of enjoying a steady stream of business contacts without making any further investment. However, attempting to do SEO on your own may not always yield the desired results as it requires technical knowledge and expertise. Even then; you may try it out with the help of some effective tips.
Focus on Content
In the online fitness marketing niche, content is the only way of influencing prospective clients and inducing them to do business with you. Through the right content, you must be able to portray your company as a leader or a well-established long-term player in the market with impeccable reputation. The more original, interesting and informative content your site contains, the more likely it is to enjoy a high ranking in SERPs. However, do remember that all content uploaded is well-researched, relevant, updated and error-free.
Tap the Social Media
In today’s interconnected world, the social media has emerged as one of the most effective tools for instant communication across a wide variety of people. In fact, social media is now an excellent platform to promote all your websites and blogs effectively through the use of interesting snippets and content.
You can use the social media to connect with your clients on any issue… launch of a product, inauguration of a new service/store, impending sales and discount offers and so on. The more customers like your content, the more they will share it and this rising popularity will ensure a high ranking for your sites in search engine pages.
Use the Right Keywords
Keywords are an important component of any successful SEO strategy as they indicate search trends for products and services. Use research tools such as Google Adwords to know more about the most happening keywords pertaining to your nature of business. However, do remember that overuse of keywords is considered spamming…so limit their use to not more than 3% of the entire content for best results. Also, never use more than two or three keywords for a particular article.
Use Images, Tags, Titles and Links
Titles, tags and images are some of the other important components of your strategy. Always use an inviting but relevant title for each page of your website. The title along with the meta tags must be able to describe succinctly what your website is all about. If uploading images, always remember to indicate them by using ‘Alt text’ as search engines do not read images or recognize them as such. Try and link to well-respected and reputable organizations (both inbound and outbound link) as this will definitely enhance the value of your website.
Analyze and Monitor Regularly
Do not relax once your website is ready and uploaded. Taking care of the SEO part is only work half done…to see the best results of your efforts you must monitor and analyze your pages regularly. Here too you can use online tracking tools such as Google Analytics or hire an online marketing company to do the job for you.